Trophy Blog #55 ~ I write this column having spent the day at the York Railway Museum attending a S.E.O. (Search Engine Optimization) workshop and training course. In today’s fast pace of life, business owners need to try and be one step ahead of the competition. In the past, customers dug out the old yellow pages, thumbed the pages and used the land line phone to make contact with the owner of the shop. Now you can get your smart phone out of your pocket, type in a few words and have hundreds of options in the palm of your hand within a few seconds. The European Union has provided millions of pounds and backed the Super fast broadband roll out across North Yorkshire. Business owners are able to get free advice, training and guidance via one to one meetings and also choose from the many workshops on offer. Having sat in many ‘meetings about meetings’ in my past career (trying to keep awake by counting roof tiles) this was one of the best courses I’ve attended. It catered for all levels of experience with some people only having a basic single page website, while others had gone racing off doing hundreds of things to make it onto the magical page one of a google search. In previous weeks Google have moved the goalposts slightly to favour the ‘searcher’ rather than the company trying everything and anything to be better than his or her rival. In 2014, even more changes are due to find the correct answer to the question put into the search bar.

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We are pleased to announce the merger of LRB Trophies with Cameo Engraving in York and The Trophy & Print Shop in Norton.

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