In April we will be celebrating our third year of trading in Selby. 2014 is our make or break year as hopefully we are now fully established and people now know about us. Thankfully, the majority of our customers have returned to us each year, so we must be doing something right. One of my daily roles is to take the company forward and explore expanding into new areas, but at the same time, still cater for our existing customers. One of the main things I do is try and be on top of the new trend of communicating. I research how people make purchases. I have had customers place orders via phone, text, email, eBay, Facebook, twitter, Pinterest, esty, LinkedIn, google plus and Instagram. Many ‘Selby Times and Post’ readers will have never heard of these buying platforms, they attract millions of account holders all around the world. Facebook has recently purchased Whatsapp for billions of pounds. I had a long email conversation with a customer in Western Australia who found us via ebay. To break the ice he purchased one trophy from our stock and was happy to spend three times as much getting it to him via Fedex. He lives miles away from a town or city so regularly pays extra for a company who will deliver to his door. I have sent him a catalogue and he promises to use us in the future. I try to keep on top of all these different types of social media, but it takes up a lot of time. We still welcome walk in customers, and sometimes I prefer having a real life conversation to establish their exact requirements. Online purchases are so easy for the consumer and businesses have to react to this.